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Connecting with your customers in forums is easy with PilotLight.

PilotLight connects companies to enthusiast forums where customers make and share their product purchase decisions.

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Listen and Learn.

PilotLight works 24/7 to collect, search, and sift through forum activity to identify when and where forum members discuss your company and products.

Early warning system

Have an Early Warning System.

If a customer uses a forum to vent about your company or a product, PilotLight will let you know before it turns into a long-term PR crisis for your brand.

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Early warning system

Listen. Gain Insight. Build.

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Your Brand

Know exactly what customers are saying and how frequently they are talking about your brand.

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Quickly learn what customers think of your products, a product category, or an emerging product idea from forum discussions.

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Be aware of what your competitors are doing within forums and how they and their products are perceived.

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Long-lasting SEO

Monitor how your brand and products are being discussed since customers find these forum discussions using search engines like Google.

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Interact with your customers to build rapport, provide pre and post-sales support in the forums where they congregate and socialize.

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Fuel sales and word-of-mouth recommendations by staying current with discussions relevant to your brand and engaging with forum customers.

PilotLight quickly and effortlessly connects your team to customers in forums.

PilotLight is a software-based service (SaaS). There is nothing to install. PilotLight communicates with your team members using email and is flexible in supporting however you decide to use forums to grow your business.


How it works

A Few Basic

Choose your forums, what you want PilotLight to look for, and who should receive updates when something of interest is found.

Email to Your

Based on your choices, PilotLight collects, annotates, and sends you an easy-to-read email containing just the forum discussions relevant to your business.

Click to

Click on the discussion of interest in the PilotLight email to jump to that forum, read more, or post a reply.


Weekly and monthly reports, delivered via email, provide insights into how your business is doing relative to brand awareness, posting activity, and more.

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Find Needles in a Large Haystack.

Daily forum activity produces an avalanche of information. PilotLight sifts through the flood of data and surfaces the information that is important to your business.

In the last 30 days, PilotLight reviewed


forum posts

PilotLight found


brand mentions for our customers

PilotLight saves me countless hours each month scanning key forums for comments about our products. It enables me to quickly identify any perceived “bad press” and promptly address the issue. Issues like these are rare, but when they come up, we want to address them quickly. Without PilotLight we may never be aware of these issues, so we consider this service critical to our business.

Kurt Forgét, Owner
Black Dog Cycle Works

PilotLight has enabled me to collect product feedback and keep tabs on our core users within forums. I’m able to multiply myself and collect information from a valuable source that usually would take many, many hours to sift through.

Reed Frick, Sr. Product Manager

We've been using PilotLight since 2016. There is no way we'd have the time to manually monitor the vast amount of forum activity we need to in order to protect and promote our brand. PilotLight has been crucial to our small business.

Kellen Russell, Marketing and Sales Director
Craven Speed

PilotLight has been a huge help in catering to our forum-based customers. It has helped us stay in tune with what our customers want and allows us to share more about what is happening behind the scenes.

Brittony Nettgen, Sales & Marketing
Relentless Fabrication

7 Ways Forums Can Give You That Competitive Edge

Gathering intelligence from enthusiast forums and acting on it can transform your business. We share seven insights that will give your business a competitive advantage.

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Not sure how we can help you?

We make incorporating forums into your business operations stress-free. We’re happy to share our 20+ years of experience helping businesses connect with forums and their members.

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